dKol works with Rooster Studios to develop their brand photography

For several years now, dKol and Rooster have been collaborating on updating her storefront with fresh stylized photography that best showcases her intricate work and gorgeous array of discarded trees turned heirlooms. At the beginning of our relationship, we worked tirelessly to execute a visual aesthetic for the Rooster Studios brand image.

Learning how to pitch photography to brands makes for the perfect set of guidelines to achieve the stunning imagery. By keeping communication open, it allows for the brand image to develop. Asking lots of questions, finding relevant examples, sampling different sets for stylization all begin to bring things together.

Photography allows for personalization of your brand. Selecting the right mood for the imagery is key. The use of light and shadows allows the products to dance with a unique style. Having a portfolio of the variety of product photos showcases my skill set and often serve as reference points for new clients. Brand photos help sell your product and/or services. They invite you in and allows you to try things on. Being able to see the details of the intricate of a rare wood, putting the product to use gives ideas on how it can be utilized by the customer, and in some cases gives directions to its uses.

Often after the first photo shoot, dKol will be mailed products to be photographed in her brand studio. From there, a discussion between the client and her will collect details on how the shoot will be executed.

Here are some key elements to how Rooster and dKol collaborated on this project:

  • color palettes were explored for the photo shoot

  • discussion of props - in particular the thickness of the yarn and how it would fill the yarn bowl

  • introduce wooden knitting needles to begin polling customers on their interest of possibly adding them to the product offerings

  • setting up an entire set of pepper mills to showcase all the wood varieties offered

Jennifer, owner/creator/skilled woodturner, offers a wide selection of handmade artisan wood gifts for the chef, master gardener, fiber artisan, canning extraordinaire, host or special someone in your life.

Here are the latest creations by Rooster Studios. Take a peek at the personal brand photography dKol worked on, they won't disappoint.

xo-d

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